The Southern Group

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The Southern Group, founded twenty years ago, pioneered the lobbying industry in Florida and beyond. The firm was the first to offer a distinctive model of advocacy driven by aligning top talent from business, government, and politics, and by establishing a network of offices that provide clients with unparalleled access to local and state government.

Over the past two decades, The Southern Group has cultivated and retained a strong team of experts who build winning strategies, navigate pathways to power, and connect clients with key decision-makers across government and business. The firm’s professionals understand how to navigate the halls of government because many have already served within them.

Seth McKeel

Seth McKeel joined The Southern Group’s Tampa office in 2014 after a long and distinguished career in public service. Seth has developed expertise in numerous areas, including economic and business development, energy, health care, land use and development, marine science, policy, public and private partnerships, telecommunications, transportation, and water.